About the Masterclass
Artificial Intelligence is transforming how designers generate ideas, explore visual possibilities, and build innovative solutions. Rather than replacing creativity, AI is emerging as a powerful creative collaborator that expands ideation, accelerates experimentation, and enhances design exploration.
This masterclass explores how designers can integrate AI tools into their workflows for concept generation, visual development, rapid prototyping, and storytelling, while maintaining human creativity and design authorship.
Key Focus Areas
- AI-augmented design workflows
- Using AI tools for ideation and visual exploration
- AI in rapid prototyping and concept testing
- Human creativity and machine intelligence collaboration
- Ethical and responsible use of AI in creative work
Resource Person
Dr. Ethan Cole, | AI Design Researcher and Creative Technology Strategist
AI Design Researcher and Creative Technology Strategist with over 18 years of experience at the intersection of artificial intelligence, computational creativity, and design innovation. Dr. Cole previously led research initiatives on AI-assisted design systems at the MIT Media Lab and Adobe Creative Intelligence Lab, focusing on how AI can enhance human creativity rather than replace it.
He has advised global technology companies and design studios on integrating generative AI into product design, digital storytelling, and creative workflows, and frequently speaks at international design and technology conferences on the future of AI-driven creativity.
He has advised global technology companies and design studios on integrating generative AI into product design, digital storytelling, and creative workflows, and frequently speaks at international design and technology conferences on the future of AI-driven creativity.