About the Masterclass
Generative design is transforming how designers explore form, structure, and function. By combining computational algorithms with design intent, designers can explore thousands of possibilities and discover solutions that traditional methods may never reveal.
This masterclass introduces how algorithmic creativity and parametric systems are reshaping architecture, product design, and digital experiences, enabling designers to move from designing objects to designing intelligent design systems.
This masterclass introduces how algorithmic creativity and parametric systems are reshaping architecture, product design, and digital experiences, enabling designers to move from designing objects to designing intelligent design systems.
Key Focus Areas
- Principles of generative and parametric design
- Algorithmic creativity and computational design systems
- Generative design in architecture and product development
- Designing with parameters and constraints
- Future of algorithm-driven creative industries
Resource Person
Prof. Luca Moretti | Computational Designer and Professor of Algorithmic Design at Politecnico di Milano
Computational Designer and Professor of Algorithmic Design at Politecnico di Milano, specializing in generative design and parametric architecture. With over 20 years of experience in digital design innovation, he has collaborated with leading architecture firms and design laboratories to develop computational frameworks used for complex design exploration.
He has contributed to international research on algorithm-driven design systems and computational creativity, and regularly consults for global design studios applying generative design methods in architecture, engineering, and product development.
He has contributed to international research on algorithm-driven design systems and computational creativity, and regularly consults for global design studios applying generative design methods in architecture, engineering, and product development.